NBC has partnered up with Storify to place real-time streams, curated by NBC journalists, on Today.com and NBC's 10 TV station websites.
Forty of NBC's journalists, located in London and elsewhere, will be creating Storify feeds using data from Facebook, Twitter and other social media sites.
NBC, which has recently inked a similar deal with Facebook, is seriously ramping up its social media efforts for the upcoming Olympics. An NBC spokesperson told TechCrunch that this is the "biggest thing" NBC has ever tried with social media.
“The 2012 Olympic Games will be more social than ever, and Storify enables us to capture and report on the social stories coming out of the Games in a unique, web-native way,” said Vivian Schiller, NBC News' chief digital officer, in a statement.