Ben Silverman, co-chairman of NBC Entertainment, told TV Guide that he found the campaign “amazing,” according to the publication’s Twitter feed. In case you missed it, the effort to save Chuck was kick started last month when the TV blog "Give Me My Remote" rebranded itself as "Give Me My Chuck."
From there, fans of the show started using the hashtag #savechuck on Twitter, customizing their profile backgrounds with images supporting the campaign, and even showing their love for the show by going to Subway – a major sponsor of Chuck – and purchasing $5 footlong sandwiches on the day of the show's season finale.
Despite the seemingly widespread campaign and the acknowledgement from the network, Chuck’s future is far from certain. The argument to ignore the hype is well put by Josh Bernoff at AdAge, who wrote last week that “thousands of visible, loyal viewers does not equal millions of actual viewers … people who congregate online are not a representative sample.”