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From bootstrapping his company, to raising a seed round last year, to his company's recent $8 million A round, Neil Capel exemplifies the grit and hustle typical in successful entrepreneurs. Capel founded Sailthru, an enterprise software-as-a-service company that uses clickstream data to individually tailor marketing emails to each user, which Capel says will exponentially increase the lifetime value of a customer email address.
Check out our interview with Capel to find out how he went from a consultant at Morgan Stanley to founding a company that will soon be expanding globally and his thoughts on when you should consider going full-time on your startup.
This Venture Studio Classic was originally released on September 22, 2011.
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