Billions of dollars are hard to ignore, after all. The question consistently on the minds of online entertainment developers remains one of how best to grow. NeoEdge, an ad network specializing in the field of casual games, feels in-game overlays may be one lucrative way to proceed.
The purpose for these overlays is to attract more advertisers to the online gaming world who otherwise may sense that spaces around a website are not as engaging as things seen within games. Brand Overlays might be thought of as a halfway point between a literal external marketing drive and so-called product placement within the dimensions of a gaming environment; not so sly as to become part of a 2D or 3D realm, but neither completely disconnected from the interactive process.