Look! Up in the sky! It's a bird! It's a plane! It's a hashtag?
Why, yes. Social media savvy brand Virgin America is taking its love of Twitter to new heights and has unleased #nerdbird -- a first-of-its-kind hashtag-named and branded plane -- on the skies.
In appropriate fashion, the brand announced it had dedicated the 39th "bird" in its growing fleet of aircrafts to its social media fans and followers with a Facebook update and a tweet.
Update: As one of our commenters suggests, #nerdbird also pays homage to the techies, or "nerds," who frequently travel between San Francisco and Boston on Virgin America flights. "It's what our guests and crew call the SFO-BOS flights," a company representative tells Mashable.
We've got to hand it to Virgin America. Branding a plane with a dedicated hashtag is an ingenious way for it to market its social media prowess -- and to encourage its army of social media supporters to pump up their Virgin America-related Twitter and Facebook posts.