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Nestlé's We Will Find You promotion in the UK is like a real-world Willy Wonka competition, with six of the brand's chocolate bars leading to a great prize.
They look like normal bars but are fitted with GPS trackers. When the lucky person opens his or her wrapper, it will activate and notify the prize team, who will then locate the winner within 24 hours to deliver a check for 10,000 British Pounds. This unique promotion involves the KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars.
"We believe this promotion will particularly appeal to men, attracting them to the chocolate singles category and thus driving incremental sales," said Graham Walker, Nestlé UK’s trade communications manager.