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Netflix plans to bump the video quality of its Watch Instantly streaming service up to 1080p on some devices, CNET claims. It will also roll out 5.1 surround sound support. Both upgrades will occur by next year.
Currently, Netflix Watch Instantly is available in 720p HD on the Xbox 360, the PlayStation 3, and some set-top boxes. 1080p is a much higher resolution, and the existing devices don't stream Netflix content with 5.1 surround sound.
Netflix's CEO has in the past predicted that streaming will overtake DVD-by-mail as the company's main business. The library keeps on growing — for example, the Criterion Collection just contributed a ton of art-house and foreign films — and the number of devices you can watch the content on is growing too.
No time frame for the upgrade has been given, but the core technology that powers Netflix Watch Instantly — Microsoft Silverlight — got the capability last year. You can already watch 1080p streams on the Xbox 360 through the Zune Marketplace using Silverlight.
In some ways, streaming stole HD's thunder. While the high definition digital video disc format Blu-ray was counting on viewers' interest in quality, it turned out that more users have been interested in the convenience of watching content when and where they want. That has meant a sacrifice in resolution among other things, but 1080p Netflix is a first step towards closing the gap between quality and convenience.