Netflix CEO Reed Hastings announced the change Monday on Netflix's blog, stating, "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster."
The company also announced it is "done with price changes" after its unpopular decision to raise prices in July.
The move appears to be an acknowledgement that the company's moves over the past few months have alienated many consumers. In addition to raising prices on consumers who use both the streaming service and DVDs, the company also announced a plan last month to make the two services separate and rebrand the DVD service as Qwikster . The move baffled many and was perhaps further complicated by the fact that Netflix had no control over the @Qwikster Twitter account.
The series of dubious decisions has been hard on Netflix's stock price, which lost half its value in September.
Did Netflix make the right move?
For More on the Netflix Price-Hike Story
Netflix Price Hike Takes Effect Today
Netflix Cuts Customer Forecast By 1 Million as Price Hike Takes Effect
Netflix Apologizes to Customers & Rebrands Its DVD Service
Netflix CEO Reed Hastings on Qwikster & What Went Wrong [VIDEO]
Netflix's @Qwikster Problem: Twitter Account Controlled by Weed-Smoking Elmo
Qwikster From Netflix: The Worst Product Launch Since New Coke? [OPINION]
Netflix Has Lost Half Its Value in Two Months
Dear Netflix CEO: Here's Why You'll Miss Us. Love, DVDs [OPINION]
Netflix's Very Bad Month: How Low Can It Go? [CHART]
Image courtesy of Flickr, Ross Catrow
BONUS: Chronicling Netflix's Downturn, July to October 2011