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Netflix hasn't been doing well communicating with its movie-loving customer base in the past six months (remember Qwikster?), and the company tripped up again this week.
A post published on the company's official blog, stating customers can now sign up for the $7.99 DVD-only plan, led many users to believe it was flip-flopping on available plans.
Netflix Director of DVD Engineering Santosh Hegde stated: "Starting today, our DVD and Blu-Ray loving audience can now easily sign up for a DVD only plan. Starting at just $7.99/month, you can enjoy around 100,000 titles on DVD. We are also offering a 1 month free trial for eligible customers."
Apparently, Netflix was merely announcing the new URL (dvd.netflix.com) for customers to sign up for DVD-only plans, which had long been available.
Netflix's communication woes began with July's decision to split its unlimited DVD and unlimited streaming services into two separate plans. More than 800,000 angry customers canceled their subscriptions in response.
Traditional plans cost $9.99 for unlimited streaming and unlimited DVDs.
July's new plans brought customer options down to: Unlimited Streaming (no DVDs) for $7.99 a month and Unlimited DVDs, 1 out at-a-time (no streaming), for $7.99 a month.
This essentially doubled the original $9.99 unlimited plan to
Are you still a Netflix customer? Is the DVD-only plan appealing to you? Let us know in the comments.
BONUS: Chronicling Netflix's Downturn, July to October 2011
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