Aiming to add new members who received Apple TVs, Chromecasts or tablets over the holidays, Netflix has cut its streaming price to $6.99 for new members.
The deal, accessible via Netflix's signup page, lets you watch Netflix on one screen at a time. The two-screen option is $7.99, the price charged for the streaming-only service since 2011, when the company initiated a controversial program to separate streaming from its DVD-by-mail service.
Update: A Netflix rep tells Mashable that "we have not dropped the price for Netflix, but are offering some new
members a single stream plan for $6.99 a month as a test. We do these types of tests regularly."
[seealso slug="netflix-2013"]
Netflix reps could not be reached for comment on the new pricing. It's not clear whether current members can "downgrade" to the lower-cost plan. You could, of course, drop your existing account and sign up for a new one to enjoy the discount. (The one-screen option doesn't appear to be available for current members.)
The company traditionally sees a big bump in new subscribers in the fourth quarter, when consumers buy new devices with which they can stream the service. In the fourth quarter of 2012, Netflix added 2 million subscribers, double the previous quarter.
[via Adweek ]