In case you've been living under a rock, the Apple Watch is available on Friday. But just to cover its bases, the company has launched three new ads that showcase three different aspects of the wearable.
The first ad, titled "Rise," shows how the watch enhances the various ways you spend time -- from waking up to dance class.
The second one, "Up," is a bit more specific. It focuses on movement, including early morning runs and gym sessions but also simpler movements such as climbing up a flight of stairs.
The third ad, called "Us," shows how the Apple Watch can help you connect, from sending your heartbeats to a loved one to paying for flowers with a motion of the wrist.
All three boil down to one message, which is repeated at the end of each ad: "The Watch is here."