No longer a simple URL shortner, Bitly has expanded access to its data archive, improved discovery and introduced an entire redesign, so that you may more easily monitor your shortlink shares.
However, "easily" may be a misnomer -- reactions to Bitly's new redesign have been lackluster. That's why we're here to sift through the confusion with an overview of the Bitly basics.
Learn how to use the service's new "bitmark" tool, essentially a new way to organize and share bookmarks on the web. Find out how to organize and curate those bitmarks into "bundles," wherein others might collaborate. And finally, learn how the heck to shorten a URL -- after all, that's what you used Bitly for in the first place, right?