After a long battle, one baby's face has reigned supreme and will now be the poster child for smashed food across the lands.
Gerber announced on Wednesday that it has finally come to the difficult decision of choosing its sixth annual Gerber Baby Photo Search, naming baby Isla from Troy, Michigan its winner.
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Join us in congratulating our Gerber Spokesbaby for 2016, Isla! Thank you to all who entered #GerberBaby2015PhotoSearch A photo posted by @gerber on Jan 27, 2016 at 12:00pm PST
The new spokesbaby will appear in Gerber ads throughout 2016, and Isla's family will receive $50,000 in cold hard cash, as well as $1,500 in Gerber childrenswear.
Hopeful babies for future contests can enter the annual Gerber Baby Photo Search on Gerber's website, where parents must submit a photo of their child during the the entry period.