LONDON – So #NewHarryPotterBooks was trending Thursday on Twitter, but even though everyone's hopes immediately reached dangerous levels when they saw the hashtag it's not all it seems.
Comedy Central gameshow @midnight is actually behind the trend; they started it on Tuesday as part of their "hashtag wars" segment, and it quickly started gaining traction on social media.
Is that a wand in your pocket or are you just excited for hashtag wars? Tonight we're playing #NewHarryPotterBooks! https://t.co/6nk2Y25xzU— @midnight (@midnight) July 30, 2015
The hashtag has caused a fair few people to react like this.
My reaction when I saw that #NewHarryPotterBooks had nothing to do with J.K. Rowling releasing new books pic.twitter.com/bvIdQcYLDF— Student Problems (@FactsOfSchool) July 30, 2015
Harry Potter and The People Who Misunderstood A Hashtag And Were Severely Disappointed #NewHarryPotterBooks @midnight— Chile Limon (@chilelimon616) July 30, 2015
On the plus side, though (once you get over the initial crushing disappointment), there are plenty of Harry Potter-themed book puns to enjoy.
1.
Harry Potter and the Fault in Our Scars #NewHarryPotterBooks @midnight— isabelle m (@izzy68) July 30, 2015
2.
The Lone Granger #NewHarryPotterBooks @midnight— Martin Kendell (@MartinKendell) July 30, 2015
3.
Harry Potter: Defense Against The Blart Arts #NewHarryPotterBooks @midnight pic.twitter.com/hasLsN3ROp— Brett Osinoff (@BrettOsinoff) July 30, 2015
4.
On Hermione's Secret Service #NewHarryPotterBooks @midnight— Fox Band (@efoxband) July 30, 2015
5.
*cover* RT @PhunPhac Dumb and Dumbledore #NewHarryPotterBooks @midnight pic.twitter.com/orzTiHcUBO— darth!™ (@darth) July 30, 2015
6.
#NewHarryPotterBooks @midnight pic.twitter.com/jcge03wRdP— darth!™ (@darth) July 30, 2015
7.
@midnight #NewHarryPotterBooks pic.twitter.com/pFvceqbT0J— darth!™ (@darth) July 30, 2015
8.
@midnight #NewHarryPotterBooks pic.twitter.com/5vpdzOt7Ym— darth!™ (@darth) July 30, 2015
9.
Planet of the Snapes #NewHarryPotterBooks pic.twitter.com/j1P6wGt9uK— Harry Potter (@ArryPottah) July 30, 2015
10.
#NewHarryPotterBooks @midnight Snapes On A Plane pic.twitter.com/tqemRKuiVM— Momaw Nadon (@swhammerhead) July 30, 2015
11.
What To Expect When You're Expecto Patronuming #NewHarryPotterBooks @midnight— A Wiener (@Wieneraaron) July 30, 2015
12.
Harry Potter & The Sorceress's Dress #NewHarryPotterBooks @midnight pic.twitter.com/hokpVyP0ek— TrivWorks (@TrivWorks) July 30, 2015
13.
Sirius Is The New Black #NewHarryPotterBooks @midnight— A Wiener (@Wieneraaron) July 30, 2015
14.
#NewHarryPotterBooks@midnightIf only... pic.twitter.com/cNfgs0N8rn— The # Queen (@SinCityChiGirl) July 30, 2015