![The HP Rebranding That May Never Be [VIDEO]](https://helios-i.mashable.com/imagery/archives/00M42V8EYRSkV7q6oaqnZLA/hero-image.fill.size_1248x702.v1647020498.jpg)
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Hewlett Packard's logo -- the lowercase, slanted "HP" in a circle -- is certainly recognizable, but is it as iconic as some of its competitors, namely, Apple? A possible new logo for HP might up the ante.
Update:
HP reached out to Mashable with this comment:
“In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.
HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study.”
Check out the video above to learn more.