Now there are more than 150 clips of the incident online, and just six days after being posted to web, they've amassed a total of more than 10.2 million views and 24,000 comments.
Interestingly enough, Visible Measures, a video analytics company, claims that the Elizabeth Lambert clip rose to viral status faster than both JK Wedding Dance and Balloon Boy.
The chart above highlights each clips' video view count after six days of being posted online. According to their blog post on the clip's remarkable online performance, "Benchmarking Lambert's performance against recent viral video phenomena Balloon Boy and JK Wedding Dance reveals how widespread the controversy has become. Balloon Boy and JK were media giants in their own right, yet Lambert tops both of them (normalized at six days)."
Sure the video shows excessively aggressive and violent behavior, but the fact that it's accruing video views faster than the other viral sensations is somewhat of a shocker.
We've embedded the clip below just in case you missed the incident that everyone's been talking about and watching online.