The New Old Spice Guy Is an Old, Familiar Face: Fabio [VIDEOS]

Meet the new Old Spice guy. He may not be all that new to you, though.

Fabio, who has employed his romance-cover looks for decades in ads for I Can't Believe It's Not Butter, among other campaigns, is starring in four new ads for the deodorant brand. The brand enjoyed unparalleled social media success with its "Smell Like a Man, Man" campaign last year.

It's unclear whether Fabio will be replacing the old Old Spice guy, Isaiah Mustafa, and whether these ads are running on TV. Reps from Old Spice and the brand's ad agency, Wieden + Kennedy, could not be reached for comment.

Check out the full collection of ads below. What do you think of Fabio's new role?