New York Times Launches Fashion App for iPad

 By 
Lauren Indvik
 on 
New York Times Launches Fashion App for iPad

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The New York Times Co. released an iPad app Tuesday that brings together multimedia-rich fashion coverage from The New York Times, T Magazine and the International Herald Tribune.

The Collection is designed with the fashion reader in mind. The navigation is entirely visual: Users scroll through a grid of thumbnails to pull up content in five different categories: News, Trends, Street, Runway and All. Thumbnails link to full-length news articles, blog posts, video interviews, street style galleries and complete footage of Spring/Summer 2012 runway collections, among other things. Items can be shared via Facebook, Twitter and email.

The app is free to download and access until De. 31. Beginning Jan. 1, 2012, readers will need to sign up for a Times subscription if they want to have complete access to the app.

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