![Ad Turns "New York Times" Homepage Into Game [VIDEO]](https://helios-i.mashable.com/imagery/archives/07aTvW6cKC9oY7x4cIZ2HLB/hero-image.fill.size_1248x702.v1647019522.jpg)
In an attempt to improve upon the paltry click-through rates on most banner ads, USA Network recently rolled out a banner promoting the show White Collar, asking users to play a game on The New York Times's home page (iPad only).
The ad, created by Glow Interactive, features a small "scanner" screen, which, when dragged over Times' homepage, revealed hidden ciphers and keywords. When all were found, the user was treated to a "bonus video" hyping the show's second season premiere earlier this month.