Credit:
Given the relatively modest expectations the Times set for the paywall, the number isn't bad.
At launch, the Times offered readers a four-week trial for 99 cents -- a substantial discount from the $15 to $35 subscribers will have to fork over in subsequent four-week periods. If the Times can manage to keep all 100,000 subscribers for a full year, it stands to pocket an extra $20 million in revenue for 2011.
It's still not clear what kind of long-term effect the paywall will have on traffic and how advertising revenues will be affected, however.