Many of the media organizations jumping on the simple blogging platform are using the tool to curate content for their audience and start a dialogue with readers. Mark Coatney, the media evangelist at Tumblr who was likely hired in part because of his tremendous success managing the Newsweek Tumblr, said participation in the Tumblr community is what makes a media blog effective. That is, they are having a conversation with the community, not just about what the brand is doing.
"They're good conversationalists -- they have interesting things to say, they're courteous, and they're interested in what others have to say," Coatney said. "A great media Tumblr is one that does all that and has a great individual voice."
We've highlighted 12 media Tumblrs that are well worth following, along with a bonus list of others worth a look. If there are any great ones we've missed, please share them in the comments.
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Other Media Tumblrs
Vice (NSFW)