NewsGator is moving deeper into the advertising world with a new partnership with Digital Advertising Consortium (DAC), one of Japan's larger ad solution services. The deal presents exclusive rights for NewsGator Widgets to Japanese media companies and brands using DAC.
DAC is the latest company in a growing string of brands that are turning to NewsGator's RSS widget tools in order to provide interactive content "ads" across the Web. The company will be utilizing NewsGator Widgets for content syndication.
The joy of widgets ads is that they present an opportunity for more dynamic interaction between brands and site visitors, and one thing that publications have been using widget ads for is to distribute content across the Web. This is in part due to the growth of blogs and self-published sites online, where content can be dynamically integrated through something like an RSS-powered widget ad as a way to better fit in with site content.