For years, Rickrolling has been an important part of viral web culture -- so much so that there was outrage when it was almost banned by accident.
Over the weekend, I fell victim to a new Internet prank we're calling "Nickelbacking." Let us give you a demonstration. (NOTE: If you're in the office, plug your headphones in, or turn the volume down.)
While researching Tumblr tricks for power users, I stumbled upon Secret Tumblr Tricks. Go ahead and click on that link.
That's right, it's a Nickelbackroll.
If this takes off -- and it does seem to be spreading virally on Tumblr -- the opening bars of "Photograph" could become as horribly familiar as those of "Never Going to Give You Up."
Attempting the same trick on my own Tumblr URL -- that is, getting it to point to the video -- led to getting locked out of the network for "suspicious activity" and having to reset my password. (Sorry, Tumblr support team. It was in the name of Nickelback.)
Fair warning: it's safe to say that the stunt required a little bit of hacking.