Nielsen Launches New Services to Track Web and Mobile Usage

Nielsen Launches New Services to Track Web and Mobile Usage

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The Nielsen Company has release two new services – Nielsen Online and Nielsen Mobile. Nielsen Online combines data from Nielsen//NetRatings and BuzzMetrics to measure not only traffic, but penetration in blogs, social networks, and other forms of user-generated content. Meanwhile, Nielsen Mobile offers data on how people use their mobile devices, such as usage of the mobile Web and their favorite brands.

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