Nike showcased its first class of entrepreneurs looking to expand the capabilities of its Nike+ platform, at a demo day event in San Francisco on Thursday.
The Nike+ Accelerator, powered by TechStars, housed 10 startups for a three-month immersive experience in Portland, Ore. This accelerator provides startups with $20,000, access to Nike+ APIs/SDKs and access to around 300 mentors.
The idea was for the startups to leverage Nike+ data and NikeFuel in these health, fitness and wellness projects. NikeFuel is Nike's unique currency for measuring how active you are in daily life. Today, Nike says 1 billion NikeFuel points are generated every single day. The company's FuelBand product is a wearable fitness tracker that integrates with the Nike+ platform.
If you're looking for some new ways to spice up your Nike+ experience, check out the gallery above that feature five of the startups that have creative integration with Nike+.
Do you use Nike+? If so, what sorts of features do you wish it had? Let us know in the comments.