A Nike Facebook and Twitter post featuring Tiger Woods and the caption "Winning takes care of everything" has drawn criticism for perceived insensitivity about Woods' divorce.
Woods became the world's No. 1 ranked golfer on Monday after his win at Bay Hill. Woods hasn't had the top ranking since 2010. Woods' slump began in 2010, the year of his divorce from Elin Nordegren. In late 2009, reports came out that Woods had been carrying on multiple extramarital affairs. Taking Woods' domestic situation into account, some fans found that Nike Golf's exultant message celebrating the feat was off-pitch:
Except the marriage & family u destroyed“@nikegolf: “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu…”— MrFox (@MrFoxNYC) March 25, 2013
@colleenabowman Would Nike put that slogan under Lance Armstrong's picture? Mike Vick? Being a better human fixes everything, not winning.— davidebowman (@davidebowman) March 25, 2013
On Facebook, though the comments appeared to be mostly positive, some fans also took issue, including Kenny Rogers, who asked, "What shall it profit a man if he gain the whole world and lose his own soul.... just thinking...." and Chris Reardon, who added, "Way to go Nike, you egomaniac jerks." Another fan, Tery Robertson, also wrote, ":Dear Nike -- for my next pair of shoes...ANYTHING but Nikes."