Yes, Nike's new commercial celebrating the 40th anniversary of Title IX uses "empowerment" to sell us stuff, but that doesn't mean we don't love it anyway.
The ad spot honors women athletes for facing up to sexism, breaking barriers and taking on The Man (so to speak). Featuring boxer Marlen Esparza, marathoner Joan Benoit Samuelson and basketball star Lisa Leslie, the commercial cleverly revisits the dark ages of women's athletics, when women and sports weren't supposed to mix.