How One Company Helps Sales Teams Leverage Their Social Influence [VIDEO]

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Jon Ferrara has a passion for social media, but he saw a weakness in it. For sales people building relationships, there wasn't an easy tool to manage those relationships on social media.

Ferrara built Nimble, described as a way to combine CRM features with sales teams' social networks so they can leverage their influence for business growth. On this episode of Behind the Brand, he talks about his vision for Nimble with host Bryan Elliott.

This is not Ferrara's first rodeo. Ten years ago he built a platform called GoldMine that paved the way for future giants like Salesforce.com. He then sold the business to spend time with his family.

"Being an entrepreneur is a 24-hour-a-day job," Ferrara said. Being with his family is something he really wanted while his kids were young.

But Ferrara is a serial entrepreneur, and couldn't stay out forever. He went back to make Nimble, after retiring at 40, because he was passionate about the idea.

"Do what you love. If you do what you're passionate about, it's not work," Ferrara said. "I love relationship management, and I love empowering people and relationships."

What do you think of Jon Ferrara's idea for Nimble? Tell us in the comments, or tweet your questions to @BryanElliott.

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