Nintendo has earned almost of 30 years of success in the American game market. Millions of people recognize iconic characters like Mario, and the company has sold consoles and handhelds in the hundreds of millions.
But Nintendo came to America during a rocky time for video games, when bad systems and cheap, derivative games saturated the market. So, how did it manage to teach Americans to embrace gaming as something families could enjoy together?
Now, as Nintendo releases its newest console, we take a look at its commanding authority in the U.S. market since 1985.