Nivea Unites Long Distance Couples Through Facebook Promotion

 By 
Todd Wasserman
 on 
Nivea Unites Long Distance Couples Through Facebook Promotion
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The couple (pictured) amassed 1,781 votes on Facebook, beating out another couple, Sophia and Thai, who are only 400 miles away from each other in Houston and New Orleans, respectively. But both couples will be whisked off to New York now that voting on the contest has closed.

This is the first year Nivea, a presenting sponsor for the Times Square New Year's Eve Celebration, has used social media for such a contest, says Magnus Jonsson, vice president of marketing for Beiersdorf, which owns the Nivea brand. The program, which ran December 1 to 23, netted 30,000 responses.

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