While Nokia's phone branding days are over, we might see another product with the name very soon.
Nokia tweeted a mysterious photo of what appears to be a black box on Monday; it closely resembles what could be a set-top box, which powers streaming on TVs. If the black box Nokia is teasing is, in fact, a set-top box, then it would be in competition with major companies like Apple, Roku and Amazon.
There's not much to glean from the picture, but Tuesday's date (Nov. 18) is highlighted near the product, which indicates we'll learn more about the black box then.
Guess what? We’re up to something. http://t.co/AFq4dUFI9S #thinkingahead #Slush14 pic.twitter.com/sqERYpz0Vc
— Nokia (@nokia) November 17, 2014
The news comes on the heels of various Nokia setbacks. The company sold its mobile phone line to Microsoft, which was quick to abandon the brand from its mobile business (it dropped the "Nokia" name from the Lumia smartphone, too).
But Nokia is apparently allowed to lend its name to products that aren't phones. In an attempt to breathe some life into the brand, Nokia is licensing its name and technology to other companies that build products.
In other tweets over the last several days, Nokia seems to be remaining optimistic during a time of change.
We at Nokia love the feeling of a fresh start. Can’t wait for what's next! #thinkingahead pic.twitter.com/K1Eek2xmlb
— Nokia (@nokia) November 16, 2014
Hello! We've got an exciting week planned for you. Are you ready? #thinkingahead pic.twitter.com/HjKvpZrIIt
— Nokia (@nokia) November 17, 2014
Perhaps the mysterious black box will get people talking. What's inside, Nokia?
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