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The service provided customers with unlimited, free music downloads included in the price of the phone, and was backed up by Vivendi's Universal Music, EMI, Warner Music Group and Sony. However, the music was protected with DRM (Digital Rights Management) software and tied to the device, which drove off many users. "The markets clearly want a DRM-free music service," said a spokesman for Nokia.
Ovi Music Unlimited users will still have access to their old tracks after the service is shut down, but they won't be able to buy new tracks. Nokia will continue to run its music store in 38 countries, where users can purchase DRM-free music tracks.