Norway has the world's fourth-best men's curling team, according to the World Curling Federation. But that's not nearly all.
According to our unofficial power rankings of curling team uniforms, the Norwegians are also number one in on-ice style -- by a longshot. So long, in fact, that there is no number two.
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Team Norway's curling uniforms for the Winter Olympics that begin in Sochi on Feb. 7 were revealed on Tuesday. Behold this promo shot of the splashy kits in all their garish glory:
The suits are an amazing fashion statement, to be sure. But they aren't without precedent. While the Norwegian curlers have now reached a new level of sartorial swagger that would make Willy Wonka blush, they've long pushed the style envelope.
Need proof? Here's what they wore for the European curling championships in December of 2012:
Here's what they wore for the world curling championships in April of 2011:
And here they are after accepting their silver medals at the 2010 Winter Olympics in Vancouver:
Fashion aside, if you're still not clear what exactly curling is then it's time to check out our handy infographic primer.