This will be the Obama's first app since the one created for his 2008 presidential campaign. And of course, the app will be free. Organize for America is a program of the Democratic National Committee.
"We've had this in the works for a while," said a member of the President's staff. "We're keen to put organizing tools in the hands of supporters wherever they are, especially given the conditions of this year’s political environment."
Here are some of the features you'll find in the app:
Alerts about local events and opportunities to get involved -- you can watch related videos or RSVP directly from the app, too
National and local election news you can share on social networks such as Facebook and Twitter
Photos and videos, including special video messages from President Obama and clips from local gatherings
"Call Congress" feature that gives you the phone number for your representatives in Congress and helps you take action on issues you care about
Donation features
"This is just the beginning of what we'll be doing with mobile this year," said another Obama staffer. "We have ambitious plans that we’re excited to show as this year rolls on."
From a politically neutral perspective, we think it's an interesting and possibly powerful way to reach voters and help them act on the issues they care about most. Still, in the interest of reaching as many people as possible, we would strongly encourage the Obama administration and other political entities to round out their mobile offerings with Android apps, as well -- more Americans are buying those devices all the time, and politicians would do well to not ignore them.
What do you think of this use of technology so far? What kinds of features should be included in a mobile app for a political campaign?