Obama vs. Romney: Comparing the Tweets [INFOGRAPHIC]

 By 
Alex Fitzpatrick
 on 
Obama vs. Romney: Comparing the Tweets [INFOGRAPHIC]

The 2012 war for the White House is being fought, in part, on Twitter: The presidential campaigns of Barack Obama and Mitt Romney are using the microblogging service to craft messages, frame debates and control the lightning-fast news cycle. Meanwhile, supporters of both camps are using the platform to retweet their preferred candidate and promote them to their followers.

What kind of people are tweeting in support of each candidate? Social media analysis firm PeekAnalytics took a dive into the data to figure that out.

The vast majority of pro-Obama (90%) and pro-Romney (92%) tweets originate from within the United States. More women are tweeting in favor of the current president (43%) than his Republican challenger (32%). Pro-Romney tweeters are a bit younger and wealthier than their pro-Obama counterparts, while more of Obama's Twitter supporters have an Ivy League education.

For more, including a breakdown of crucial battleground states, check out the infographic below. Then, tell us what you think about Twitter's impact on politics in the comments below.

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