The campaign tweeted a link to its official 2012 playlist created using Spotify. It includes tunes picked by members of the campaign staff, as well as a few of President Obama's favorites.
Spotify is just the latest service to get the Obama 2012 seal of approval. In addition to the requisite Facebook and Twitter accounts, the campaign is also active on Instagram, Google+ and Tumblr.
A little Wilco, a bit of No Doubt—check out what else made it onto the new official #Obama2012 campaign playlist: OFA.BO/pHpWYy— Barack Obama (@BarackObama) February 9, 2012
The playlist is composed of 28 tracks and includes an array of artists ranging from Wilco to the Electric Light Orchestra to Ricky Martin. Some of the tracks, such as Bruce Springsteen's "We Take Care Of Our Own", are clearly intended to tie into the campaign's broader messages.
More than 1,000 users have subscribed to the playlist so far. This underscores an important component of Spotify: the ability to spread music (and the message behind that music) fast. Just as Tumblr's reblog feature can help campaign blog posts go viral, the subscription feature and deep hooks into Facebook mean that Spotify users who listen or subscribe to the campaign's new mix tape can also easily share the playlist with their broader social graph.
Republicans and Democrats are embracing social media for the 2012 campaign as a way to connect with voters, and spread a message without a media filter. As more Americans get their news from online sources, including Facebook and Twitter, digital platforms are only going to grow in importance.