It isn't easy to come up with an idea for an eclectic music video that's never been done before -- but that's what OK Go keeps doing. And now that the band may have exhausted all earthly ideas, its members have taken to the sky.
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The new video for "Upside Down & Inside Out" puts band members in a S7 Airlines plane, combining some of OK Go's favorite elements -- bright colors, random props and the single-take shot -- with zero-gravity conditions.
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));OK Go - Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabitPosted by OK Go on Thursday, February 11, 2016
Though commonly associated with space travel, zero-gravity can be created in Earth's atmosphere if an airplane flies in a parabolic shape. Once the plane reaches the top of the parabola and starts its descent, it will create the feeling of zero-gravity for those on board (and their balloons and piñatas).
The band traveled to Russia to work with S7 Airlines and film the video, described on the OK Go Facebook page as "the craziest thing they’ve ever done."