Old Spice tends to skirt the fine line between weird-funny and just plain weird. This weekend, it may have tipped more towards the latter.
The men's grooming company debuted a bizarre new commercial which shows mothers stealthily eavesdropping on their sons as they go on dates and lamenting the fact that Old Spice has "made a man" of their child.
The commercial, which aired during the NFL playoff games on Sunday, is part of the company's "Smellcome to Manhood" advertising campaign, developed with agency Wieden + Kennedy.
Creepy or not, though, it has already been viewed more than one million times on YouTube.