Old Spice "Hunk Off" Draws 22 Million Views [VIDEOS]

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YouTube Trends crunched the numbers and found that the 100-plus videos created during the week-long campaign netted that total. The biggest day of the campaign was Wednesday, which drew 5 million views.

For the sake of comparison, the original "The Man Your Man Could Smell Like" video from February 2010 has drawn 34.6 million views. The "questions" campaign in July 2010, which featured Mustafa responding to commenters' queries, drew around 82 million views, according to YouTube Trends. This recent campaign seems to have been well received; the "

For the Procter & Gamble brand and agency Wieden + Kennedy, the stats indicate that Old Spice avoided the sophomore slump and kept the campaign fresh.