We can all breathe easy now. After four days of back-and-forth between Old Spice Guy Isaiah Mustafa and wannabe Old Spice guy Fabio, the former has regained the crown.
The contest, which The Associated Press described as a "Hunk Off," encompassed more than 100 videos from the two, culminating in some slapstick with a giant dinosaur bone.
The flurry of activity, which included videos where both responded to fans' tweets, came after many advertising pros wondered how the Procter & Gamble brand and ad agency Wieden + Kennedy would follow 2010's uber-successful "The Man Your Man Could Smell Like" campaign.