Lanny and Tracy Barnes, the twin Olympic biathletes that famously switched places for this year's Winter Games, are starring in a Guinness ad that will vanish from the web Thursday.
The ad shows a black-and-white picture of the sisters on a slope. Captions explain how Tracy qualified for the Winter Olympics in Sochi while Lanny did not because she fell ill and had to sit out three of four tryout races. Tracy then selflessly gave up her spot to her sister.
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Under U.S. Olympic Committee rules, a blackout from Jan. 30 to Feb. 26 bans ads featuring Team USA members from marketers that compete with official USOC sponsors. In this case, Budweiser is an Olympic sponsor, which means that the Diageo-owned Guinness has just a day or so to showcase the ad.