The startup aims to help smartphone users reduce and manage their data usage. Onavo Lite for Android tracks data consumption and provides users with tips based on their monthly data usage patterns.
App users can opt to receive alerts whenever apps are hogging data, get notifications as they approach monthly data caps and even block certain apps over 3G once they've passed their monthly limits.
"We are all addicted to data, but like junkies we don’t stop and count the cost -- we just want our hit,” Onavo cofounder and CEO Guy Rosen says. “With capped plans now the norm, we’re here to remove the confusion and baffling small print to make it clear and simple."
The Android app, however, lacks the iPhone app's "magical shrinking machine" for compressing mobile data and automatically maximizing performance. That feature is said to be coming soon to Android.
Onavo is a venture-backed startup with $3 million in funding from Sequoia Capital and Magma Venture Partners.