Three weeks ago, he decided that person should be him. He was preparing to move from Seattle, and his good friend had just been laid off after his company acquired a development firm.
Assembling a team of about 10 people, they set out to create a beta product within three weeks. And, if you go by Hawaii time (which the team is allowing, since one member was working while on vacation), they made their goal.
The team's beta product, OnCompare is launching Wednesday with three review categories: e-mail marketing, cloud computing and file sharing. For each category, the team selected three front running softwares about which users can add their two cents.
Wilcox is the first to admit that the product isn't yet in full form. "The next three or four months are all about us collecting data," he says. "We're going to optimize the site, we're going to see how people are using it, and we're going to test, is there a way of monetizing it?"
But even if the product never makes a cent, the blog that the team kept throughout the up, down, frustrating and rather sleepless moments serves as an insightful (if brief) look at some of the challenges inherent to starting a company on any timeline.