Boy band One Direction, who won Most-Share Worthy Video at MTV's Video Music Awards for "What Makes You Beautiful," just unleashed a new music video to its legion of fans.
"Kiss You" arrived Monday after One Direction teased fans daily with a series of promo videos on YouTube. The buzz-building tactic -- satisfying for some and annoying to others -- has previously been employed by Matchbox 20, Britney Spears and other artists.
After its release, #KissYouOnVEVO became the top worldwide trending topic on Twitter.
The video shows the X Factor UK alums dressed as sailors, skiers, surfers, prisoners and more. The teasers attracted nearly 8 million views on YouTube in five days.
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