One-Third of Small Businesses "Couldn't Survive" Without Mobile Apps [REPORT]

 By 
Todd Wasserman
 on 
One-Third of Small Businesses "Couldn't Survive" Without Mobile Apps [REPORT]
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The AT&T Small Business Technology Poll, based on a December online survey of 2,246 small business owners and/or employees responsible for IT, found that 38% of such businesses couldn’t go without mobile apps. Nearly three-fourths (72%) indicate they use mobile apps in their businesses.

GPS/navigation and mapping mobile apps are by far the most popular; 49% of respondents say they use them for their small businesses. The main reasons the companies say they use such apps is to save time, increase productivity and cut costs. For the purposes of the survey, a small business is defined as having between two and 50 part-time and full-time employees.

Other findings:

41% of respondents say they have a Facebook Page, which is a 52% jump over last year.

40% say all their employees use wireless devices or wireless technologies to work away from the office. That’s a 66% increase over the past two years.

33% of small businesses say they use cloud based or software-as-a-service (SaaS) solutions, but another one-third admitted they didn’t know what those services were.

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