It only takes a few minutes to switch your Twitter profile page over to the new format, yet 92 of the leading 100 brands haven't made time for it over the past week.
An analysis of the world's top brands, as measured by Interbrand's 2011 Top 100 List, reveals that only eight -- Samsung, SAP, Nike, Nintendo, Ford, Moet & Chandon, Armani and Starbucks -- have made the switch so far.
Scott Monty, head of social media for Ford, says he updated Ford's Twitter profile within 24 hours of the company's announcement last Tuesday. "Frankly, it was something that was very easy for us to do," he says. Monty added that he likes the fact that the profile looks the same on mobile formats. "This universal design is something that works for us," he explains.