Mouth care brand Oral-B is centering its Father's Day campaign around touching paternal moments the brand found on YouTube.
The moments, which start with dads with babies and end with the kids as adults, will only appear online. The ad is designed to promote the brand's electric toothbrushes as a Father's Day gift. In addition, the brand plans to do promote the hashtag #powerofdad over the weekend. Publicis Kaplan Thaler created the ad.
If the concept sounds familiar, that's because it should: Google released a video for Mother's Day called "Here's to the Moms" that used touching maternal moments also culled from YouTube.
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