This Is Your Facebook Profile. This Is It as a Pack of Gum

 By 
Todd Wasserman
 on 
This Is Your Facebook Profile. This Is It as a Pack of Gum
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Crazy, you say? Well, Wrigley's Orbit brand claims to be able to do just that if you concede that your Facebook profile is an accurate representation of your life.

The brand rolled out a program this week that claimed to let you "see how your social life looks like in your own pack design."

Orbit's interpretation is rooted in an algorithmic data visualization engine, according to a rep from the brand. The engine uses four algorithms to "numerically pool a user's data and apply it to a series of shapes within their design. The algorithmic code base manipulates artwork, colors and behaviors before generating the design unique to that user."

Nonetheless, the interpretation of your Facebook data for the Orbit program is still fairly subjective. For instance, if your birthday is Jan. 22, the 22nd day of the year, the design elements will be rotated 22 degrees.

The Orbit program is just another manifestation of the latest craze on Madison Ave -- converting Facebook profile information into new objects or experience. The hope is that it will be impossible for users to resist a personalized product or experience that appeals to the lurking narcissist within us all. After Facebook's rollout of Timeline and the new wealth of data that will be supplied to advertisers, expect more of the same in 2012.

Below are some other brands' recent interpretations of your Facebook profiles:

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