Not surprising this has put the Twittersphere abuzz. Who doesn't want a free round-trip ticket to anywhere in the US (other than International folks that is)? So, what does it take to win? You'll need to follow Orbitz on Twitter and retweet their daily contest message. Simple, right?
Full details on the contest can be found on Orbitz's blog, and you'll want to retweet this message to win, but we're more interested in the trends surrounding Twitter giveaways and the fact that Orbitz has hopped on to the Twitter social media marketing train with spontaneous alacrity (they currently only have upwards of 2,000 followers).
As we discussed, trending Twitter giveaways have become the hit marketing tactic for savvy marketing departments. The combination of a Twitter specific giveaway, with a super cool prize, and the distribution opportunities available through retweets, make this a winning formula.