O'Reilly has released a report on the Facebook Application platform, reviewing its strategic moves of opening its social network to anyone, and then opening up its developer platform on top of that. The result has been massive growth, and OReilly's report discusses the point of revenue. Has all this success turned to profit?
It's pretty widely known that Facebook hasn't managed to monetize its social network as well as MySpace (is it because of the audience? site design?), yet Facebook still gets the big buyout offers and astronomical valuations. O'Reilly's report also looks at the best practices of marketing with Facebook apps, identifies the top 200 apps along with plots for their growth rates, and looks at the overall trends taking place in the social network ecosystem.